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If you are shopping for an amethyst ring then you will be wooed and drawn by its subtly seductive color. Amethyst comes in a striking violet color and it is believed that it will protect you from seduction. How ironical!



If you are shopping for an amethyst ring then you will be wooed and drawn by its subtly seductive color. Amethyst comes in a striking violet color and it is believed that it will protect you from seduction. How ironical!

For a long-long time, amethyst has been one of the most striking stone from the quartz family and it has adorned the thrones and crowns of prince and princesses. The great Moses said that it is the symbol of the Spirit of God Silly Bandz . Its name was derived for the Greek word 'amethystos' meaning not intoxicated. The amethyst is the birthstone of those who were born in the month of February. Over the centuries, many faiths and beliefs have been formed around this magical stone. Some say that it can protect your crops against locusts and storm while others believe that it will bring good fortune in war, destroy evil spirits and enhance the intellect.

Those are man made beliefs but gemstone therapists have a different view Silly Bandz. They believe that this magnificent stone can have a cleansing effect on the wearer. But above all the stone symbolizes a strong bond of friendship. In the early ages, amethyst was mostly worn by bishops and cardinals. The hardness of this stone is 7 on the Moh’s scale, and it permits moderate refraction but its crystal structure is most unconventional. The crystal structure construction of the amethyst is stratified and due to this, you will find certain lamellae and areas having varying color intensity.

If you come across a large cut amethyst then you will find that the color is not uniform across the stone. Scientists owe this variation in color to certain iron constituents that are connected to the natural radioactive radiation.

Amethyst also changes its color when heated and it can become yellow or colorless when heated at 400 degrees. There are few rare incidents where people have found bi-colored amethyst and this has been named ametrine.

There are some amethysts that will turn pale or colorless in broad daylight. Although the reason behind this phenomenon still eludes scientists but you can re-color your amethysts by using radium radiation. Since amethysts can lose its color hence it is always advised that amethysts Silly Bandz or rings should not be worn while sunbathing or when you are in a solarium. Apart from the sunlight, even extreme change in temperatures can cause damage to the stone.

The biggest deposit of amethysts has been found in Brazil and Uruguay. The third country that has amethysts deposit is Madagascar. The largest cavity of amethyst was discovered in Rio Grande do Sul in 1900. Diggers found dark violet amethysts that were as big as an adult fist and weighed almost 700 cwt. Today, as compared to diamonds, ruby, and sapphire, the cost of amethysts is much lower but that doesn’t mean it is any less precious. The amethyst is not just another stone, it is a beautiful part of nature that when worn by your loved one will pass on a part of its radiance to her. That’s the magic of Amethyst.

For decades, jewelers have had enjoyed the position of being the “keepers” of the knowledge about diamonds and gemstones.  They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers.  The Why  Silly Bandz  Stores Dislike Knowledgeable Customers seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store or touch the precious gems in the display case.


For decades, jewelers have had enjoyed the position of being the “keepers” of the knowledge about diamonds and gemstones.  They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers.  The jeweler seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store or touch the precious gems in the display case.

This monopoly of knowledge went hand in hand with the monopoly of supply.  The only way you could purchase a diamond or precious gemstone was to buy in a jewelry store.  The prices were artificially high with markups of 100% to 300% of wholesale costs.  The factors that differentiated stores included the ornate decorations, the fancy display cases, and elaborate storefronts.  Life was simple and very profitable for the jeweler.  The shopper came in, the jeweler said this is what you should buy, and the shopper paid the price because they had no other options.  Can you recall any poor  Silly Bandz   before the millennium change in the year 2000?

It was about this time that the most feared word in the Silly Bandz  vocabulary began to change the industry forever. That word was Internet.  Suddenly there were competitors springing up who could supply diamonds and jewelry delivered to your door, often at prices lower than could support the high overhead of the Silly Bandz  store.  However, the greatest fear was that the hidden knowledge of diamonds and precious gemstones was available to any shopper who wanted to spend a little time researching online.

The jeweler of the past said here is what I have and which one do you want to buy?  Then came the knowledgeable shopper armed with printouts of online diamond advice.  Instead of simply asking for a one-carat diamond, the shopper now has a detailed list of requirements that all but guarantees that nothing in the store will meet their requirements, regardless of the price.

It is common for a diamond shopper today to say, “Here is what I want and I expect the lowest price in the country.”  Then they present their list of requirements for their round diamond:
1) Carat weight exactly 1.27 because our first date was January 27th
2) At least G color
3) VS2 clarity but I do not want to be able to see anything under the microscope
4) Must have a GIA grading report dated in 2006 with Excellent cut grade
5) No fluorescence
6) At least Very Good for polish and symmetry
7) Girdle has to be Medium (nothing more or less will do) and faceted
8) Laser inscribed with the GIA number
9) Must be able to take to an independent appraiser who agrees with all grading
10) I need it in two days

Their parting remark is that they are shopping these same requirements with twenty other retailers and are going to buy from the one with the lowest price.

This is the jeweler’s nightmare because this is not how their business works.  Their jewelry store caters to the impulse buyer who will come in, see something beautiful and buy with only a few encouraging words from the sales clerk.  Spending hours of work to find the specific diamond the shopper wants and then paying the shipping and insurance to get it shipped next day is just more work than they want to do for a sale.  Instead, they complain and wish for the return of the good old days, when Ma Bell controlled the telephones, gas was 59 cents a gallon and the secrets of the diamond industry were safely behind the jewelry counter.

Fortunately, for diamond and gemstone shoppers there are a new breed of diamond retailers available who not only encourage diamond education; they enjoy working with shoppers who know exactly what they want.  These diamond brokers have access to the diamonds on the wholesale market and know how to find diamonds that meet the shopper’s requirement.  Best of all, the diamond brokers have much lower overhead than a jewelry store so can find the exceptional diamonds at very low prices.

The competitive marketplace always seems to produce sources for services and goods that consumers demand.  The online diamond broker is well suited to serve today’s well-knowledgeable and demanding diamond shopper.

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